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4 Ecommerce tools to EXPLODE your online store!

By February 22, 2020 February 25th, 2020 Digital Marketing

In today’s online environment there are waaaay too many ecom softwares to choose from — realistically your business needs 4.

You want to know the truth?

There are about 62 email marketing automation tools you can choose from, about a million different advertising tools, and at least as many upselling/cross-selling tools and CRM tracking systems. I feel ya!! It just gets all too confusing and overwhelming after a while. Especially if you’re not necessarily an expert.

That’s why we have spent time to research, what we believe 4 of the top ecommerce tools on the market.

 

Here’s the full list, what each tool does, and why we think you should use it

1. KIT

  • Price: Free (with a Basic Shopify Plan or higher)
  • Rating: 4.5/5 on the Shopify App Store, 962 reviews
  • Platforms: Shopify

HOW IT FUNCTIONS

Kit helps you manage your Instagram/Facebook ads, email marketing, and social posts for your Shopify store. It’s pretty much a virtual marketing manager.

It can set up dynamic Facebook ads, post updates on your Facebook page to drive engagement, create and promote discount codes to incentivize sales, and can do a whole lot more you’d expect from your very own in-house marketing employee.

WHAT ARE THE BENEFITS

Kit has a lot of awesome features that will help you greatly by automating your marketing.
You can even manage Kit straight from Facebook Messenger:

A screenshot of what the tool looks like

2. PUSHOWL

  • Price: $0-$99/month
  • Rating: 5 / 5 on the Shopify App Store, 1134 reviews
  • Platforms: Shopify

HOW IT FUNCTIONS

PushOwl allows you to send customers push notifications.

You can automatically send a notification when certain items are back in stock or when there’s a price drop for an item. If you get the $19/month plan, you can set up automatic push notifications when a customer’s order ships, when a customer abandons their cart, and many more events.

You know what else is really awesome? PushOwl works on both desktop and Android devices. It doesn’t work on iOS yet because of operating system limitations, but PushOwl says that an iOS update will fix this soon.

WHAT ARE THE BENEFITS

Push notifications are a powerful tool to reach your customers.

Think about it. Reminding your customers of an abandoned cart is really your only hope of converting a first-time customer. Sending a price-drop notification to a customer who has shown interest in a product? That’s top-notch marketing right there.

PushOwl has great reviews on the Shopify store, and the reviews mention a boost in sales and great customer service. With PushOwl, you can also learn important information about your customers:

  • Where they’re coming from
  • Their preferences
  • The devices they use
  • The time of day they’re most likely to visit your store, and more.

You can A/B test your messages to see which ones perform better, helping you perfect future push notifications to get better conversion rates.

Here’s an example of how PushOwl notifications look on desktop and Android:

3. LOYALTYLION

  • Price: Free with limited features, plans start at $159/mo
  • Rating: 5 / 5 on the Shopify App Store, 179 reviews
  • Platforms: Shopify, Bigcommerce, Magento

HOW IT FUNCTIONS

LoyaltyLion is a loyalty program software that allows you to reward customers for taking certain actions.

WHAT ARE THE BENEFITS

You can reward customers for pretty much anything with LoyaltyLion.

Facebook likes, Twitter follows, Instagram follows, customers’ birthdays, signing up for your newsletter — these can all earn points for your customers.

That’s powerful because you can give people a major incentive for taking the actions you want.

You can even add tiers to your loyalty system, just like an airline.

You can reward customers with five different reward types:

  • Money off an order (like a gift card)
  • Percentage discounts
  • Free products
  • Free shipping
  • Discounts off certain product categories

theCHIVE uses LoyaltyLion, and 6% of their revenue is generated directly by this neat little tool.

This is what LoyaltyLion looks like on mobile when your customers add items to their cart:

4. COUNTDOWN CART

  • Price: Free
  • Rating: 5 / 5 on the Shopify App Store, 5435 reviews
  • Platforms: Shopify, WooCommerce, BigCommerce, Magento, and more

HOW IT FUNCTIONS

Countdown Cart allows you to put urgency-inducing counters on your product pages.

WHAT ARE THE BENEFITS

Creating a sense of scarcity is one of the most effective ways to increase your sales. Fear of missing out (FOMO) is a very real thing.

With Countdown Cart, you can do this in three different ways.

  1. Show a countdown timer on your product page, informing people when a sale will end.
  2. Show a stock counter on your product page.
  3. Show how many people are viewing an item, how many have it in their carts, and how many have already bought it.

All these things create scarcity and urgency. They make you want to buy an item more.

A very old marketing mantra goes on to say “People buy with emotion and justify their purchases with logic.” You can use this to improve your sales.

Here’s an example of the stock counter you can show on your product page with Countdown Cart:

Do you need help growing your brand? Could your business do with a few more sales? Schedule a FREE call with us to find out how we can help you grow your business with online marketing.

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