Trusted by brands big & small

Content That Converts.

 

With a team of over 20 content creators in house and remotely; designers, photographers, editors and animators, we all share a common goal – Exceed client expectations and create compelling content that works. In today’s digital era that can mean a whole lot of things in addition to simply making sales.

 

Is it engaging the audience? Is it attracting new prospects? Is it compelling enough to entertain your target market? Does it fit with your brand story? Building a reputable brand these days comes with no boundaries. And we EMBRACE that. We believe that there is no idea too big.

Digital Marketing Agency in Sydney

Your one stop content shop.

 

Businesses and brands come with no shortage of guidelines today. And that’s what we like; YOUR business – OUR creative output and expertise.

 

Everything from photography, videography, branding, animation and rendering – Defiant Digital is your one-stop-shop for any type of content creation and creative.

 

We strive to create the highest quality content by seamlessly integrating our team of creatives and strategists and then we back it with pin-point targeting, detailed analytics and a core drive to maximise the return on investment for our clients.

DEFIANT DIGITAL PARTNERS WITH MAJOR BRANDS

Frequently Asked Questions

Ever wanted to know what it’s like to work with a full service creative agency? Here’s some answers to our most frequently asked questions. Looking for something else? Reach out via our contact page and we’ll be in touch soon.

What is Content Marketing and why is it important?

Content Marketing is the process of creating valuable content for marketing purposes. It involves creating videos and photos, animations, audio podcasts, writing pieces of content – articles, ebooks, guides, whitepapers and more. The intent of this creative process is to create assets that are valuable to your business’ target audience. By sharing this content publicly, content marketing drives awareness and ultimately results in the acquisition of new paying customers by giving up front.

 

Having strong content on the web that meets the needs of potential leads or answers their questions, allows them to categorise you as an expert in that area. As an expert, they look to you for advice and are more likely to return to your site to convert in some way down the line. Basically, content marketing is the creative process to create brand with the intent of to sales (though most of us tend to avoid thinking of it that way).

Why is content marketing effective?

Giving valuable information to potential or current customers develops trust in your business from the word GO. It allows them to become participants who interact and communicate with the business by remaining constantly engaged. Content also allows you to target specific keywords, driving audiences to your blog or website through organic search, track different viewing behaviours across video, and narrow down to the metrics of how people respond to your creative across any creative assets.

 

Content marketing can easily be shared across social platforms such as Facebook, LinkedIn, Instagram, Youtube, Twitter, Medium and more.

What types of content are most effective?

When most people hear content marketing they think blogs, blogs, blog – and that’s not necessarily a bad thing. A blog is an awesome way to provide your target audience with specific articles tailored to their needs and wants.

 

But blog articles are definitely not the only form of content you should be tapping into. Think about ebooks, video guides, brand-awareness commercials, infographics, thought-leadership photo tiles, podcasts, webinars, videos and more – these are all perfect forms of content that you can create in exchange for lead information, or simply to create brand awareness.

 

You will never know what does or doesn’t work without trying things. Testing various forms of content is what its all about. Discover what the most engaging and effective mix is for your target audience, and DO NOT FORGET to always stay contextual to the distribution platform you’re creating content for.

Will content marketing work for my business?

It really depends on how committed you are about your business. Content marketing is NOT for you: if you want overnight success, if you don’t think or ‘branding’ and marketing as a long term investment, or if you’re after “cheap”, this absolutely won’t work. To those willing to invest in time and resources, and who truly believe in the power of digital and social media, it’s one of the most effective and longest lasting avenues for lead generation and sales. In 90% of cases, given the above, content marketing will absolutely work for you if you are serious about your business.

Can it be used for B2B and B2C brands?

Absolutely. Both types of businesses need to generate brand awareness. Both types of businesses need to build trust and authority. And both B2B and B2C businesses have content they can use to educate readers.

Whether you’re a SaaS, an auto-mechanic looking for new customers or an online retailer of wool and craft supplies, you have the opportunity to generate leads with great targeted content.

In B2B content often means being the best source of information in your filed, while in B2C it means providing valuable, relevant information on issues or topics we refer to as ‘pain points’. While they do differ, content marketing is crucial in both forms of business.

How can Defiant Digital start or improve my content marketing strategy?

Content Marketing is the blueprint to your business’ digital success. The process of creating a content at scale means you have a clear vision of what creative you need produce, who you are creating it for, and how and where it will be delivered.

 

The questions Defiant Digital will be able to help you with are: “Who are you trying to reach?”, “What are the content goals?”, and “How will we measure success through the arbitrage of creative direct-response?”.

 

In other words, we will define how your content will add value for your audience, satisfy their needs, and meet your business goals.

 

Another way to look at it is that we will make sure that every piece of content created is adding value to your end consumer. Nothing goes to waste. This ensures you maximise your content marketing budget and drive a stronger ROI.

 

And there’s more. Content marketing makes your life easier as a business owner and/or marketer too. It guides decisions about content from the moment of creation to deletion. It also sets benchmarks against which to measure your content’s success. All of this means you have a strong business case for your content marketing, as well as clear guidelines for your team to follow. Whenever someone asks “what are we doing?” or “why are we doing this?”, you have an answer ready to go.

How expensive is Content Marketing?

How long is a piece of string? This is where the $1000 free audit will come handy for you. Reach out to us and our team will be prompt to give you a channel agnostic audit of which content marketing strategy will work best for your business . Are you looking for results? As an agency we work on one-off projects as well as ongoing content marketing packages. Reach out to our team and we will put together a quote based on your business size, output of content production, industry, vertical, how good your site is, how many channels you need, and a variety of other factors.

Let’s create something amazing.

Tell us a little more about yourself and one of our digital strategists will be in touch.