Trusted by brands big & small

A marketing platform you can’t afford to ignore.

 

How does $20k revenue on a $2k investment sound? Our team’s running a campaign in retail fashion where this is ‘normal’ for the client. Yet people still think that email marketing is a thing of the past. Imagine a system on autopilot that engages with people who forgot to finish their order. Or, with people who ordered, and their product is probably nearly used up so they really should come back and order again.

 

Imagine just saying “thanks” to a customer for their purchase, and offering a small token of your appreciation that they gave you money in return for your product? And what about celebrating them just because? When you swing into action with email marketing, you start to build a brand for the long term. You begin to do that thing most people have forgotten about – build a relationship, and so brand loyalty, with your customers.

Digital Marketing Agency in Sydney

Capitalise on the most profitable marketing channel.

 

There’s also that HUGE benefit in building on “real estate you own”. Facebook goes down? No problem. Speak to your customers on email. Google’s algorithm changes and upsets everything? Just hit “send” while you watch other business owners curled up and rocking in the corner.

 

When competition heats up at busy times of the year (Black Friday, anyone?!) you can dodge the bullet of astronomical newsfeed auction costs and just go say hello to your customers via their inbox. The power if email marketing is often overlooked because of its stigma of being spammy, but when done right the return on investment far outweighs any other marketing channel by far.

DEFIANT DIGITAL PARTNERS WITH MAJOR BRANDS

Frequently Asked Questions

Ever wanted to know what it’s like to work with a professional email marketing agency? Here’s some answers to our most frequently asked questions. Looking for something else? Reach out via our contact page and we’ll be in touch soon.

What do I need to do to set up an email marketing campaign?

We’ll help you set up all relevant platforms, after first mapping out how your customers interact with your brand.

What is the best email marketing platform?

There are many good options. Currently, we recommend Klaviyo if you’re using Shopify. ActiveCampaign is a reasonably-priced option that does a lot for your subscription. If you’re just starting out and really watching costs, MailChimp gets the job done.

How much does email marketing cost?

It’s going to depend on your goals and how quickly you want to “go big”. If you’re in ecomm, we’d recommend at least getting a strong abandoned cart sequence in place. Some brands email their customers many times each week. We will run through a few questions to create the right-sized package for you.

How long do email campaigns take to get set up?

If you have a strong offer and brand we can get started quickly. It is possible to have your campaign live in as little as five working days.

How long does it take to get results from email marketing?

It depends on the ingredients. We have seen some client campaigns bring an incredible ROI from a single email ($10,000 purchase, anyone?), while other business owners need a little time to dial in their offers.

Are there hidden costs to email campaigns?

Other than Agency fees you may need to use software such as Clickfunnels, WordPress, plugins etc. For instance, we recommend HotJar to monitor how your customers use your website, and help you increase the website’s conversion rate. We will give a clear list of any recommended tools at the outset.

Can I just DIY?

Sure. If you have time to write the messages using compelling direct-response copy, split test subject lines and open rates, and map out audience segments, go for it. Once it’s up and running and you’re ready to put your time back into other aspects of your business, give us a call.

What guarantees do you provide?

We guarantee to implement best-practice systems that are suited to your business. Because we are working on platforms we do not own, we do not guarantee results. For example, Klaviyo may change its policy, competitors may muscle in with unbelievable offers, or the internet might just do the unthinkable and shut down for an afternoon. If anyone offers you a guarantee when working with factors outside their control, we suggest you run. Fast.

Are email marketing campaigns profitable?

With a strong offer, high-quality copy and creative, the right budget and the right audience segmentation, it is hard for email campaigns not to be profitable. However, we will talk to you at the outset to check your profit margins are sufficient to make email campaigns a viable option for your business.

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