Trusted by brands big & small

Engage with your buyers on auto-pilot.

 

Reaching your audience organically is becoming harder every day. Email open rates are steadily declining and social media is so oversaturated that you often reach less than 10% of your audience organically.

Messenger marketing via chatbots and SMS solve this problem by providing personalised and automated conversations with your customers.

 

It is real-time, interactive, and has 80% open rates, beating every other platform by a mile.With over 900 million people using messaging as their primary form of communication, put simply, your business is leaving money on the table by not implementing a messenger marketing strategy.

Digital Marketing Agency in Sydney

Get the conversation started.

 

Messenger marketing with chatbots and SMS is designed to get conversations started with your prospects by automatically answering common questions, delivering helpful content and nurturing potential leads and followers towards a sale.

 

We’ve been implementing chatbots into our clients campaigns since their inception in 2016 to deliver interactive and tailored content at scale.

 

The results have been game-changing to our clients ROI with over 80% open rates on average. This means your message is being seen and engaged with by more people without spending a single cent more on advertising.

DEFIANT DIGITAL PARTNERS WITH MAJOR BRANDS

Frequently Asked Questions

Ever wanted to know what it’s like to work with a messenger marketing agency? Here’s some answers to our most frequently asked questions. Looking for something else? Reach out via our contact page and we’ll be in touch soon.

What is Messenger Marketing?

Messenger Marketing is the process of leveraging mobile chat platforms to facilitate conversations with prospects and customers. In Western countries WhatsApp and Facebook Messenger are two of the largest messaging platforms out there, with a combine monthly interaction of over 2.1 Billion users.

Why do I need a Messenger Marketing strategy?

Every day it’s becoming harder to reach your audience. People open less email and social media is so noisy your organic reach is often less than 10% of your audience. Facebook and WhatsApp Messenger bots solve this problem by providing personalised and automated conversations with your customers. It is real-time, interactive, and with 80% open rates.

What are the main benefits of Messenger Marketing?

  • Higher open rate on content delivery compared to email marketing
  • Chat-Bot Automation
  • Quality Lead Generation through nurturing sequences
  • Retargeting based on click behaviour and customer data gathering
  • One-to-one customer support with a personalised experience
  • Stronger Social Media Presence

Whats the difference between Messenger marketing and Email?

The future clearly lies in pull communication instead of push. Email Marketing started in the late 90s with sending newsletters  but the stats show that opening rates have drastically declined over the last 2 decades (regardless of how good your content is). In recent years, however, Messenger Marketing has developed more and more towards a solution-oriented 1 to 1 customer communication through platforms like FB Messenger and WhatsApp. Conversational marketing is definitely on the rise and 2020 is the year for your business to take full advantage of this new land grab.

 

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed:

 

  • Sixty-three percent said that their messaging with businesses has increased over the past two years
  • Fifty-six percent would rather message than call a business for customer service
  • Sixty-one percent likes personalised messages from businesses
  • More than 50 percent are more likely to shop with a business they can message

How does Messenger Marketing work?

Messenger marketing can work through message broadcasting (a single blast of content through either WhatsApp or FB Messenger) or ChatBot Automation, which is the most efficient form of messages marketing. Basically, a chatbot is a piece of automated messaging software that uses AI to converse with people. Bots are programmed to understand questions, provide answers, and execute tasks. From a customer’s perspective, they’re a friendly, reliable and accessible time-saver.

Is Messenger Marketing worth it for all kinds of businesses?

Put it this way, the list of Messenger Marketing benefits is mind-blowing. But as with all marketing automation services and technical set-up, it’s not always easy to maximise the efforts of your business online unless you have the time and experience. You could easily and rapidly waste thousands of dollars and most importantly time without really seeing a return on investment. Because of this, we highly recommend working with our team at Defiant Digital to make sure no stones are left unturned and ensure that you have a tailored strategy and execution for success. It’s time to work on your business NOT in it.

Ready to engage your audience on the platform they love most?

Tell us a little more about yourself and one of our digital strategists will be in touch.