Trusted by brands big & small

Target buyers in HUNT mode.


Putting your business in front of buyers who are actively searching for a solution is a highly profitable strategy, and for good reason.. it works FAST! The speed at which you can generate leads and sales with Pay Per Click (PPC) advertising makes it highly competitive and it can get expensive if the wrong tactics are implemented.


When every click comes at a price, optimising the number of clicks that turn into sales is crucial. Our PPC campaigns are fine-tuned for profit and conversions, bringing you a higher return on every dollar spent. What makes us different is that we are a 360 PPC agency that can handle all aspects of your campaign, from web design to copywriting and campaign management.

We focus on conversions.


Every other PPC agency boasts about how many clicks they get for their clients. Getting people to click on an ad is the easy part, but getting them to take action once they land on your page is where most people get it wrong. Defiant Digital is driven by only one metric – return on investment. We ensure that every dollar spent on PPC ads is bringing in a positive return for our clients by optimising for conversions, not clicks or traffic.

We make PPC Profitable.


We craft laser targeted strategies that get your business in front of your ideal customers when they need you most. Using real time data, we develop a detailed understanding of your audiences behaviours and emotional triggers to move them towards a sale. When it comes to hiring a PPC agency it’s all about finding a partner that takes a holistic approach to ensure every dollar is delivering a return. Our team let you focus on your business while we focus on getting you results.


3 PPC mistakes that are costing you 1000's book cover

The 3 ppc mistakes that are costing you $1000’s

As a PPC agency, we see people making 3 crucial mistakes with their campaigns every day. This exclusive report uncovers the steps you can take to make your campaigns on Google & Youtube wildly profitable.

Frequently Asked Questions

Ever wanted to know what it’s like to work with a high performance PPC agency? Here’s some answers to our most frequently asked questions. Looking for something else? Reach out via our contact page and we’ll be in touch soon.

What is pay per click advertising?

Pay per click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. Businesses use this form of advertising to buy traffic for their website and they bid on keywords that are highly relevant to their business. Aside from ranking your website or content organically, Pay Per Click advertising is the only other way to get to page 1 of search engine results and is a highly effective way to build revenue quickly.

How do pay per click ads work?

Pay per click ads work on a bidding system, where advertisers bid on high-intent keywords that are relevant to their business in order to drive qualified traffic to their websites. Everytime an ad is clicked, the ad account is charged a fee ranging from afew cents to hundreds of dollars depending on the competition. The way to make PPC ads work for your business is to ensure that your offer is strong, you are driving traffic to a high converting landing page and your targeting and campaign strategy is bulletproof with daily optimisations for performance.

How much does pay per click advertising cost?

Pay per click advertising varies greatly in price, depending on your industry and the level of competition. If there is a lot of competition in your space, expect to see the price per click in the $20 – $50+ range. Less popular search terms can go for a little as a few cents. A successful strategy will include a range of high search volume keywords and untapped long tail keywords with high buyer intent.

How will pay per click advertising help my business?

Pay per click advertising helps businesses to drive highly qualified traffic to their website FAST. With PPC you can find prospects who are looking for a solution to a problem that your business can solve and then put an eye catching offer in front of them to convert them into a paying customer. Whether you are generating leads for a service or selling products online, a PPC agency can help you build your revenue fast and at Defiant Digital we help you turn advertising from an expense into an investment for your business.

What is the best way to make pay per click advertising profitable?

Success with PPC Ads comes down to a 360 strategy that combines great targeting and audience selection with direct response copywriting and high converting landing pages. This holistic approach to PPC Ads can be mapped out in 4 key steps:


  1. Select high intent audiences and keywords to show your ads to
  2. Stop prospects in their tracks with attention grabbing headlines and direct response copywriting
  3. Send them to a purpose built landing page that is designed for conversions
  4. Retarget all visitors that hit your landing page and bring them back to your landing page or other relevant offers to lead them towards a conversion.


PPC ads can be a huge expense or a highly profitable investment, it all comes down to the overall strategy that’s in place. Many people go wrong with PPC ads by thinking it’s as easy as selecting a few relevant keywords and running ads that push people to the home page of their website. If that home page isn’t designed with clear paths to conversion, you may be burning your money faster than you can generate it!

Are you the right PPC agency for me?

We are the right PPC agency for any business owner who is looking to turn advertising from an expense, into a profit-generating investment. This means taking a 360 approach to your marketing, rather than just focusing on clicks or traffic which most other agencies will push down your throat. Our expert copywriters, award winning designers and highly experienced digital strategists join forces to crush your competition online and give you an unfair advantage with digital marketing. Get in touch with us today and we’ll give you $1000 worth of digital marketing advice tailored to your business for FREE!


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