Trusted by brands big & small

Be visible to 1bn people in China.

 

Did you know that there are over 1 billion daily active Wechat users in China that don’t have access to Facebook or Instagram? That’s the same size as Facebook’s active audience in one country alone.

 

The Wechat monster is now wide-awake and rapidly growing in popularity throughout Australia and the world. Being a messenger platform, WeChat doesn’t limit itself to only chat functions but also enables various features including Official Service/Subscription account, moments (feed), games, payment system etc.

 

A broad number of features creates numerous opportunities for brands to promote and advertise within China’s biggest social media platform.

Digital Marketing Agency in Sydney

The all-in-one platform for global brands.

 

Think of Wechat as: Facebook, Google, Whatsapp, Skype and Paypal all in one, for the largest marketplace in the world.Put simply, if your brand is selling globally and you don’t have a presence on Wechat then you are leaving endless amounts of money on the table.

 

Over the last 5 years we’ve worked with some of the largest global brands to build their audience in China. Our full service approach covers everything from market research to native content creation and PR strategies.

 

We handle all implementation of Chinese payment gateway solutions here in Australia, ensuring that your business can accept payments directly from Wechat users in-store

DEFIANT DIGITAL PARTNERS WITH MAJOR BRANDS

Frequently Asked Questions

Ever wanted to know what it’s like to work with a performance based digital agency? Here’s some answers to our most frequently asked questions. Looking for something else? Reach out via our contact page and we’ll be in touch soon.

What is WeChat and is it like Facebook?

WeChat is a mobile text and voice messaging communication service first released in January 2011. The app is available on Android, iPhone, BlackBerry, Windows Phone platforms.

 

WeChat is China’s most popular messaging app with a monthly user base of more than 1 billion people –

but it’s very unlikely that you would have used it if you live outside of China. WeChat, which is owned by Chinese tech giant Tencent, is just behind Facebook’s WhatsApp and Messenger in terms of global usage. But it offers so much more than messaging, allowing its users to do everything from payments to the ability to book flights and hotels.

Can WeChat be used in Australia?

Yes it can! Currently, there are about 3 million WeChat users in Australia and about 38% of these users are not native Mandarin or Cantonese speakers – hinting to the growing popularity of WeChat in Australia, and how the ‘Super App’ and Australia’s commercial relationship with China are inherently linked.

Can you advertise on WeChat?

You sure can! WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to websites and generate App downloads.

 

There are 3 major types of WeChat advertising your business can benefit from:

 

  • WeChat Moments Advertising
  • WeChat banner Advertising
  • WeChat Key Opinion Leader advertising

Why should my business be on WeChat?

WeChat provides not only great functionality for users but also allows businesses and brands like yours to tap into a large base of over one billion users, which is why we see it as an essential component of setting up your company online and marketing toward a Chinese demographic.

Let’s make your business CHINA-READY.

Tell us a little more about yourself and one of our digital strategists will be in touch.